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Analytics

Where Blue Horizon Watersports's money comes from, where it leaks, and what to change next.

Net revenue

After refunds, by departure date

$2,243,550

+27.7%vs previous period

Previous period
$1,756,247
Daily average
$74,785· 5,508 bookings
Average order
$407
Best day
$98.4KAug 22
Revenue by weekdaySaturdays peak at $95.1K

The softest day, Aug 17, took $54.7K; the best took 1.8× that.

Capacity

Seats sold across every departure

65%sold
  • 64.6%Seats sold
  • 35.4%Left empty
  • 7.1%Cancelled
Aug 13Sep 11
Fullest day
78%Sep 5
Softest day
54%Aug 25
Sold-out days
0of 30
Occupancy by weekdaySaturdays peak at 75%

Top channels

Share of net revenue

Top 3 of 8
  • Website widget34.6%

    $769.6K1,859 bookings$414 avg+31.2%

  • Direct18.3%

    $406.9K993 bookings$410 avg+27.0%

  • OTA marketplace15.0%

    $334.5K855 bookings$391 avg+21.3%

Direct share
70%no commission
Commission paid
$107.2Kto OTAs and partners
Fastest growing
Hotel concierge+43.9%
Highest avg order
Google Things to do$422
Chart

Net revenue

Last 30 days, with the previous period shadowed behind it

Revenue by day from Thu, Aug 13, 2026 to Fri, Sep 11, 2026. Total $2,243,550, +27.7% versus the previous period.
DateRevenuePrevious period
Thu, Aug 13, 2026$77,740$57,237
Fri, Aug 14, 2026$74,240$48,867
Sat, Aug 15, 2026$93,687$67,625
Sun, Aug 16, 2026$78,617$69,714
Mon, Aug 17, 2026$54,691$90,805
Tue, Aug 18, 2026$67,452$79,295
Wed, Aug 19, 2026$58,048$51,257
Thu, Aug 20, 2026$67,781$58,469
Fri, Aug 21, 2026$77,213$55,807
Sat, Aug 22, 2026$98,370$69,982
Sun, Aug 23, 2026$83,098$69,803
Mon, Aug 24, 2026$60,964$94,650
Tue, Aug 25, 2026$62,243$79,194
Wed, Aug 26, 2026$60,201$51,655
Thu, Aug 27, 2026$78,751$58,739
Fri, Aug 28, 2026$80,214$53,265
Sat, Aug 29, 2026$91,143$70,971
Sun, Aug 30, 2026$80,239$76,064
Mon, Aug 31, 2026$63,750$92,911
Tue, Sep 1, 2026$69,055$83,320
Wed, Sep 2, 2026$60,763$55,241
Thu, Sep 3, 2026$81,048$10,694
Fri, Sep 4, 2026$82,024$7,303
Sat, Sep 5, 2026$97,250$16,227
Sun, Sep 6, 2026$85,133$13,048
Mon, Sep 7, 2026$64,423$25,843
Tue, Sep 8, 2026$67,805$76,477
Wed, Sep 9, 2026$67,038$57,494
Thu, Sep 10, 2026$78,618$57,608
Fri, Sep 11, 2026$81,950$56,683

Cancellations and no-shows

What did not travel, and what it cost

Cancelled
5.8%
344 bookings-5.4 pts
No-shows
4.1%
228 parties-0.1 pts
Refunded
$159.4K
420 refunds
  • Travelled 5,356
  • Cancelled 344
  • No-show 228

Top reasons

  • Did not show up228
  • Operator cancelled — conditions140
  • Schedule conflict32
  • Guest illness32
Lost revenue
$144.9K
Fees kept
$0
Inside 24h
82of 344
Cancelled reservations
Products

What sells

Every experience in the range, sortable, with the cuts that matter

Top experiences

19 products · Last 30 days

West Maui Parasail Flight1,181$435,283
Family Reef Snorkel963$431,814
Sunset Catamaran Sail & Snorkel811$413,882
Molokini Crater Dawn Patrol382$238,196
Lanai Coast Snorkel Sail135$108,078
Upcountry Horseback Ride315$105,229
Turtle Town Kayak & Snorkel242$90,702
Night Manta Ray Dive102$76,145
Jet Ski Rental248$72,464
Kaanapali Beach Club Day Pass365$65,908
Jet Ski Safari163$60,622
Beginner Surf Lesson101$32,500
Private Sportfishing Charter13$27,284
Molokai Channel Crossing10$15,949
Kayak & Paddleboard Rental167$15,477
Sunrise SUP & Yoga51$13,024
E-Bike Rental211$12,437
Island Jeep Rental27$7,818
Boat Rental21$4,322

EZRA Intelligence

6 recommendations from your own data · Last 30 days

1 needs attention
Opportunity+$3.4K/mo

Sunday 5pm runs at 99% while Monday 8am sits at 31%

Move one Monday departure into the Sunday window.

Open the calendar
Worth a look$39.2K unmet

Sunset Catamaran Sail & Snorkel sold out 32 of 59 departures

About 282 guests you could not seat. Add a second daily departure or a larger vessel on peak days.

Adjust capacity
Opportunity19% of revenue

West Maui Parasail Flight is 19% of net revenue

1,181 bookings at 70% occupancy. Concentration this high is a risk as much as a strength.

See the breakdown
Analytics · EZRA Pro